文档介绍：华中科技大学
硕士学位论文
我国互联网商业模式的演变及影响因素分析
姓名:李茂娟
申请学位级别:硕士
专业:传播学
指导教师:钟瑛
20070511
华中科技大学硕士学位论文
摘要
20 世纪 90 年代,随着互联网的兴起,“商业模式”成为业界和学界的热点问题。
从某个角度看,我国互联网近十年的发展就是商业模式不断演变的历程。无论是
的兴起,还是概念的出现,如何赢利已成为互联网企业生存与发展的
关键。互联网作为第四媒体,充分发挥了大众传播的功能。因此,互联网企业如何
盈利的商业模式问题应该是传播学媒介经营管理的研究问题。
本文围绕我国互联网发展十年中的商业模式,从五个部分进行了论述。第一部
分在介绍目前国内经济管理界对互联网商业模式的研究现状以及新闻传播领域对媒
介生态学研究的基础上,简要论述了本文的研究意义。第二部分为基础理论的概述,
论述了商业模式以及我国互联网商业模式的构成基础。第三部分从纵向的角度对我
国互联网近十年的商业模式演变历程进行了论述。第四部分从横向的角度分析了我
国互联网商业模式演变的规律和影响因素。第五部分对我国未来几年互联网的发展
作了预测,以期能够对现实情况有所裨益。

关键词:商业模式互联网演变规律
I
华中科技大学硕士学位论文
Abstract
Along with starting in 1990s, “the business model” es the hot topic
among the field and educational world. Looking from some angle, the development of
China nearly t0en years is the course which the business model unceasingly
evolves. starting and appearing, how to gets profit has e the key
question of enterprise survival and development. has fully displayed the
mass media dissemination function as the fourth media. Therefore, how the
enterprise gets profit and the business model should be the dissemination study by
medium management research.
This article revolves the evolvement of China business model and has carried
on the elaboration from five parts. After the introduction of the business model
research by the domestic economical management at present as well as the news
dissemination domain to the medium ecology research, the first part briefly elaborates the
research significance of the article. The second part is about the basic theory outline,
elaborating the business model as well as our country industry chain. The third
part has carried on the elaboration about China business model evolution course
nearly ten years. The fourth part has analyzed the rule and the influence factor from the
crosswise angle which the business model evolves. This part mainly launches the
elaboration using the medium ecology syst