文档介绍：孝感麻糖米酒电商营销策划方案目录导言:...........................................................................................................................3一、环境.....................................................................................................................4公司环境..........................................................................................................4市场环境..........................................................................................................4竞争者分析......................................................................................................6消费者分析......................................................................................................6二、产品.....................................................................................................................71、产品介绍........................................................................................................71产品卖点........................................................................................................7产品功能..........................................................................................................8三、营销战略.............................................................................................................8市场定位........................................................................................................8SWOT分析.....................................................................................................9营销组合战略................................................................................................12对于米酒的建议..........................................................................................12促销预算...........................................................................................................13风险控制...........................................................................................................13总结...............................................................................