文档介绍：目录摘要....................................................................................................................................................2一、汽车市场营销现状调查............................................................................................................3市场状况调查....................................................................................................................3竞争情况调查....................................................................................................................3购车者情况分析................................................................................................................3企业资源能力分析............................................................................................................4二、T分析SWO.............................................................................................................................4优势(strength).................................................................................................................5劣势(weakness)...............................................................................................................5机会(opportunity).............................................................................................................5威胁(threat).......................................................................................................................5三、STP分析...................................................................................................................................5市场细分(Segmenting)......................................................................................................6选择目标市场(Targeting)..................................................................................................6产品定位(Positioning).......................................................................................................6四、确定营销组合策略...................................................................................................