文档介绍：国寿鸿运少儿两全保险产品营销策划书目录国寿鸿运少儿两全保险产品营销策划书............................................................................................1一、任务概要.................................................................................................................................1(一)产品基本情况............................................................................................................1(二)购买提示....................................................................................................................1(三)策划原因....................................................................................................................2(四)策划任务....................................................................................................................3(五)预期达到的目标........................................................................................................3二、营销现状分析........................................................................................................................3(一)营销状况及前景........................................................................................................3(二)竞争状况....................................................................................................................4(三)营销状况分析............................................................................................................4三、SWOT分析............................................................................................................................5四、营销策划目标........................................................................................................................6(一)财务目标....................................................................................................................6(二)销售目标....................................................................................................................6(三)市场占有率目标........................................................................................................6(四)产品知名度目标.........