从广告语看中西文化差异 英文.doc

文档介绍：从广告语看中西文化差异(CulturalDifferencesbetweenChineseandWesternCountriesinAdvertisements绵阳师范学院外国语学院石成蓉(四川师范大学外国语学院硕士研究生[Abstract]Culturaldifferencecanbefoundinmanyaspects,’,-munication.[Keywords]culturaldifference advertisement Chineseculture Westernculture ThomasO’,cultureiswhatpeopledo,or“thetotallifewaysofapeo2ple,thesociallegacytheindividualacquiresfromhisgroup”.(O’Guinn1998:municateinformationabouttheirgoods,’;itmeansnothingoutsideofculture.(O’Guinn1998:’tignoreculturaldifference,,,,,ostriveforself-achievementandself-:你好,我好,他好。大家好,才是真的好⁄⁄广