文档介绍：--------------------------校验:_____________-----------------------日期:munication内向/munication单向传播One-munication双向传播Two-municator受传者/受众/阅听大众Audience受众兴趣AudienceInterest受众行为AudienceActivity信息Information信号Signal讯息Message信息熵Entropy冗余/munication传播效果Effects知识沟Knowledge-munication守门人Gatekeeper新闻采集者NewsGatherers新闻加工者NewsProcessors模式Model有线效果模式LimitedEffectsModel适度效果模式ModerateEffectsModel强大效果模式PowerfulEffectsModel子弹论BulletTheory两级传播模式Two-StepFlowModel多级传播模式Multi-munication议程设置模式theAgenda-SettingModel时滞TimeLag最合适效果跨度OptimalEffectsPan时间跨度TimeSpan公众舆论PublicOpinion选择性接触SelectiveExposure选择性注意SelectiveAttention选择性理解SelectivePerception选择性记忆SelectiveRetention可信性提示CredibilityHeuristic喜爱提示LikingHeuristic共识提示ConsensusHeuristic市场驱动新闻学theMarket-DrivenJournalism意识形态Ideology霸权Hegemony权力话语PowerDiscourse视觉文本VisualText文本Text超级文本Hypertext结构主义Constructionism解构主义Deconstructionism文化工业CultureIndustry大众文化MassCulture文化研究CulturalStudies批判学派/批判理论CriticalTheory法兰克福学派FrankfurtSchool女权主义/女性主义Feminism符号学Semiotics/Semiology符号Sign能指与所指Signified/municationResearch抽样Sampling调查研究方法SurveyResearch内容分析法ContentAnalysis实验分析法ExperimentalResearch定性研究法QualitativeResearchMethods个案研究法CaseStudy效度与信度Validity/munication真实/虚构Reality/Fiction拟态环境Pseudo-Environment刻板成见Stereotyping晕轮效应HaloEffects二元价值评判Two-ValuedEvaluation公共关系PublicRelation阐释理论InterpretiveTheory大众