文档介绍：摘要
实施品牌战略是21世纪国际商战的必然要求, 也是我国服装行业由数量型向品牌型转变, 从而走向国际化的必由之路。品牌战略是一项系统工程深层次地研究品牌战略并提出建设性的解决方案对提高我国服装产品的国际市场竞争力具有一定的现实意义。
为了增强品牌竞争力,店址的选择和店堂的设计就显得尤其重要。本文对于专卖店的选址和店堂设计做了详细的阐述,并针对品牌"真维斯"作了具体的分析。最后给出了设计意见。
关键词:品牌; 专卖店; 选址; 店堂设计
Abstract
In twenty-one century,with China clothing industry transferring from Quantity Style to Brand Style,brand tragedy is the only way to modernization and it has e the key requisition and precondition of international tragedy is a system project,doing further research on brand strategy to find out the constructive proposal has a great sense and effect on improving petitive strength of China clothing product in international market.
In order to improve petitive strength of the Brand , it is very important to select the address of the shop carefully and make the design of the shopfront perfectly . The prehensive analyze the selection of the exclusive agency and the design of the shopfront. Then we take the brand "Jeanswest" for example and make the full last ,we give the suggestion.
Key Words:Brand; Exclusive agency; Shop address Selection ; Design

目录
第一章绪论 - 4 -
公司简介 - 4 -
论文写作背景与意义 -5 -
文章结构与框架 - 5 -
第二章环境分析 - 6 -
企业宏观环境 - 6 -
企业竞争分析 - 9 -
店址店堂对消费者的影响 - 10 -
店址重要性、原则 -10 -
店选择的址的选取对商业竞争力的影响 - 11 -
5A法则是专卖店铺选址技术的核心 - 12 -
店堂设计对于消费者的影响 - 15 -
第三章真维斯店址店堂分析及建议 - 18 -
店址店堂分析 - 18 -
建议 - 19 -
第四章结束语............................................................................................................................................- 21 -
参考文献.........................................................................................................................................................- 22 -
致谢....................................................................................................................................................................- 23 -
第一章绪论
公司简介
1972年,真维斯(JEANSWEST)在