文档介绍：2011上海国际汽车工业展览会策划书目录:一、展会项目立项可行性研究报告...............⋯....⋯..............................................................21、市场环境分析..................................................................................................................22、风险预测...⋯⋯..⋯⋯...⋯⋯..⋯...⋯...........⋯.......................................................⋯⋯3二、展会执行方案............................................................................................................⋯⋯31、展会名称.⋯...⋯⋯..⋯⋯...⋯⋯..⋯...⋯............⋯..............................................⋯⋯32、办展地点和时间..............................................................................................................33、展品范围..........................................................................................................................44、办展机构.⋯...⋯⋯..⋯⋯...⋯⋯..⋯⋯.............................................................⋯4⋯⋯5、现场管理计划(详见附录1)⋯........................................................................................4三、展会营销宣传................................⋯....⋯.........................................................................41、展会招展招商...................................................................................................................52、赞助商方案(详细见附录2)............................................................................................53、展会宣传推广....⋯⋯.⋯⋯.⋯⋯..⋯⋯................................................................⋯6⋯四、展览财务预算..............................................⋯...............................................................⋯6附录一:2011上海车展现场管理计划...............................................................................7附录二:展会赞助商方案...................................................................................................11附录三:展会同期活动.......................................................................................................12一、展会项目立项可行性研究报告市场环境分析(1)、目前国内汽车市场总体情况分析①、2009年实现汽车产销1300万辆目标己成定局,暂列世界第一,美国产销未过1000万辆,日本也仅有6,7百万辆。2010年1-10月,全国限额以上企业商