文档介绍：合肥工业大学硕士学位论文合肥长江旅行社营销策略研究姓名:傅为申请学位级别:硕士专业:企业管理指导教师:李德明2010-07TheMarketingStrategyResearchofHefeiChangjiangTravelAgencyAbstractReformandopeningupmorethan30years,china'-'stourismindustry,ourtravelagentisintremendouschanges・Particularlyinthepast10-oddyears,thetradescaleconstantlyexpanding,workersincreasing,,thetravelagencies,especiallythesmallandmedium-upythemajorityofchina's,,,weanalysethemarketingenvironmentofHefeiChangjiangTravelAgency,petitiveenvironment,strength,weakness,opportunityandthreaten(SWOT).Fromproduct,thedistributionchannel,brandandsoon,,weclearthetargetmarket,andadvancesomerelevantpolicybasedonthedemandoftargetmarket,suchastheproductstrategy,thepricestrategy,thechannelstrategy,thepromotionstrategy,,becauseofthelimitedconditionsthisarticlehaven'tdoresearchinallquestions,-:TravelAgency;ServiceMarketing;DifferentialProduct图表清单图1-1文章的结构 3图6-1长江旅行社现有产品获利能力和受欢迎程度分析 27表3-1主要客源国(地)2009年入境旅游人数和增长情况 8表3-22010年1-8月我国入境旅游情况 9表4-12009年合肥市生产总值构成 13表4-22002年-2009年合肥市生产总值 14表4-32002年-2009年城镇居民人均可支配收