文档介绍：浅议中小型医药企业发展思路Studyonthesmallandmedium-sizedpharmaceuticalenterprisesdevelopmenttrainofthought摘要:在中国医疗体系改革和加入WTO的大环境下,中国的医药行业正面临一个整合的时代。大型医药集团跑马圈地、境外医药机构虎视耽耽,中小型企业艰难度日,正可谓机遇与挑战并存,痛苦与希望皆有。为了在激烈的市场竞争中求得生存并发展,中小型企业必须寻求多方合作,优势互补,研究有特色的产品,以市场为导向开发有市场潜力的的产品,创新营销手段,丰富营销渠道,才能走上健康、快速发展之路。本文就我国中小型医药企业的现状进行调查和分析,探讨中小型医药企业的发展战略及发展方向与前景。关键字:中小型医药企业;现状;发展;调查;分析Abstract:InChinesemedicalsystemreformandtheconditionofjoiningWTO,,overseasmedicalinstitutionssexybeast,smallandmediumenterprisesstrugglingtosurvive,itistheopportunityandchallengecoexist,,plementaryadvantages,studyofcharacteristicsofproducts,market-orienteddevelopmentofthemarketpotentialoftheproduct,innovativemarketing,richmarketingchannels,togoontheroadofhealthy,-sizedpharmaceuticalenterprisescurrentsituationandanalysisofsmallandmedium-sizedpharmaceuticalenterprises,developmentstrategyanddevelopmentdirectionandforegroundKeyword:Smallandmedium-sizedpharmaceuticalenterprises;presentsituation;development;investigation;analysis目录引言......................................................21中小型医药企业发展现状..................................32我国中小型医药企业存在的问题......................................................................................,缺乏具有竞争力的产品..............................................,生产能力相对过剩........................,缺乏制度化的业务管理平台......6 3中小型医药企业的发展对策................................,在与外企的合作中发展壮大...........,谋求有利的市场定位..........................................,借力资本市场谋求自身壮大....................................................................................9结论.....................................................10参考文献.................................................11致谢....................................................12引言自中国进入世贸组织以来,