文档介绍：--------------------校验:_____________--------------------日期:_____________酒培训手册目录第一章公司及产品介绍··········································2第一节习酒公司厂情介绍·····················································2一公司简介·····························································2二习酒历史·····························································3三习酒荣誉·····························································3四经营理念·····························································4第二节习酒产品介绍·························································4一产品概况·····························································4二产品系列·····························································4三产品特点·····························································4四成就习酒产品卓越品质的物质载体·······································5第二章白酒基础知识介绍········································6一中国酒文化概述·······················································6二中国白酒的分类·······················································7三白酒的勾兑与调味·····················································8四酒曲及其在酿酒中的作用···············································9五白酒的度数及其测定方法···············································9六白酒中的营养物质和有害物质··········································10七中国白酒的香型特点及其代表··········································11八白酒的品评与语言描述················································12九中国历届名酒评选前几名列表··········································14十中国白酒市场竞争现状及发展趋势······································15第三章促销员培训··············································17第一节基础知识篇··························································17一认识自己的工作······················································17二简单掌握销售的含义··················································17三促销礼仪····························································18四促销员基本心里素质要求··············································21五倒酒时的注意事项····················································21第二节促销技巧篇··························································22一掌握习酒产品陈列的基本技巧···································