文档介绍：--------------------校验:_____________--------------------日期:_____________联想ideaNBA纪念机型营销创意计划及校园市场分析ShowYourIdeas联想ideaNBA纪念机型营销创意计划大连理工大学IdeaShow团队目录第一章背景介绍....................................................2第二章SWOT分析....................................................(Strength)..................................................(Weakness)..................................................(Opportunity)...............................................(Threat)...................................................6第三章4P分析......................................................................................................................................................................................................................................................................................................9第四章大学消费市场分析.......................................................................................................................,推究消费的发展方向............................................................................14第五章校园市场分析..............................................................................................................................................................................................20第六章营销策略及手段........................................................................................................................................................................................................................................................................24附录1:为联想设计的活动——详细计划..............................26附录2:调查问卷结果反馈..........................................46附录3:团队成员分工..............................................51第一章背景介绍近年来,中国IT产业迅猛发展,PC行业的发展迅速升温,不断引起人们关注。目前,随着个人电脑用户的规模不断扩大,笔记本电脑在高校中的日渐流行,由于学****与工作的需要,笔记本电脑在大学生中的普及程度迅速上升。大学生已逐渐成为PC行业普遍关注的对象,并成为各大厂商青睐的消费群体之一。而在电