文档介绍：MarketingTalentManagement petencyFrameworkandAcademyApproach本资料选自国内最具含金量,最全面的《人力资源顶级方法与实操大全-2012最新典藏版》官方唯一指定购买咨询QQ:514457731(长期在线)全国货到付款,petencymanagementand/,,pleasecontactoneofthecontactsoftheMarketingTalentManagementTeam:PatrickMosher,GlobalSales&MarketingTalentManagementExecutiveDirector(@)MarianneSeiler,GlobalCRMMarketingOperationsLead(@)SimonBrown,EALASales&MarketingTalentManagementLead(@)Tocontributetothisdeck,?MarketingAcademyDesignandDevelopmentAppendix:SupportingDocumentsClientExperiences4CMOsareunderpressuretodelivergrowth…panies*;53%havebeeninpostforunder12monthsTheproportionofUSstockmarketvaluebasedoninvestorexpectationsoffuturegrowth**%* Source:SpencerStuartexecutivesearch;**Source:AnalysisofRussell3000Index;May2003*** Source:AdvertisingAgeGlobalMarketingReport–panyis$***plexitiesforaMarketingFunctionCMO’smustdelivergrowth…plexenvironmentGlobalization:petitionandchangingmarketeconomicsRapidInnovation:petitiveadvantageProductProliferation:moditizationPlanningandExecutionDeficiencies:Reducinggrowthstrategymarketimpact…reaterROI/anization,:Shiftfrombranding/ountmanagementNewMediaCMOprioritiesfocusongrowthandinnovation:RevenuegrowthCustomeracquisition/retention/satisfactionInnovation0%5%10%15%20%25%30%35%40%45%PercentageofrespondentsAlignMarketingwithBusinessStrategyDrivenewproductdevelopment6Product/plexityforMarketingThegrowthinproduct/serviceproliferationislargelydueto…Lineextensionstoexistingofferings (