色彩心理在网页美工设计中的应用研究.pdf

文档介绍：Classified Index: University Code: 10075
: NO: gxjs10048



A Dissertation for the Degree of M. Arts


Study on Application of color psychology in the
art design of webpage










Candidate: Li Hailan
Supervisor: Wengang
Academic Degree Applied for: Master Degree of Arts
Speciality: Fine Arts
University:Hebei University
Date of Oral Examination: June,2013
摘要
摘要
信息化时代的快速发展,使人们对网页美工设计的要求越来越高,而无法回避的
首要问题便是由页面色彩带来的心理影响。色彩带给人的心理感受是网页美工设计中
不可忽视的选色依据,它凭借自身独有的魅力,让本来毫不起眼的页面,瞬间变得生
动起来。本文首先介绍色彩的基础知识,再由色彩在网页美工设计中的重要作用,带
出色彩心理在网页美工设计中的应用,最后从不同色系的联想与象征、色彩的不同情
感等方面,结合现实网页应用案例,探讨色彩心理在网页美工设计中的具体应用。通
过对这些现实网页应用案例的分析,让我们充分感觉到色彩心理在网页美工设计中的
重要作用。

关键词:色彩心理网页美工设计应用
I
Abstract
Abstract
The rapid development of the information age makes people more high on the
webpage art design requirement. The first issue that can not be ignored is the psychological
impact brought about by the page color. Color to the psychological feeling is the color
selection basis that can not be neglected in the webpage art design. Due to its unique charm,
let originally humble page, instantly e paper first introduces the basic
knowledge of color, next derives application of color psychology in the art design of
webpage from the important role of the color in webpage design with the application
of color psychology in the art design of webpage, finally, combines with the reality of
webpage application case from the different color of association, symbol, emotion etc to
explore the specific application of color psychology in the art design of webpage .

Key words: Color psychology Web Creative design application
II
目录
目录
第 1 章绪论..................................................................................................................... 1
第 2 章色彩的物理理论与色彩心理.............................................................................. 2
色彩的物理理论.........................