文档介绍：基于媒介生态视角的城市与媒介[基金项目]:本文系江苏省2012年高校哲学社会科学基金项目“国家生态市创建中的媒介生态问题研究——以苏北城市为例”(项目编号:2012SJD860002)、淮安市2012年度科技支撑计划(社会发展)课题“淮安城市形象网络建构研究”(项目编号:HASZ2012022)和淮阴师范学院2011年青年优秀人才支持计划项目“苏北城市创建“国家生态市”的媒介生态策略研究”(项目编号:11HSQNZ17)的成果之一。
[作者简介]:戴海波,男,淮阴师范学院传媒学院讲师,硕士,研究方向:媒介传播,广告传播理论与实务。邮箱:d_hb2008@。
戴海波1 杨惠2
(,淮安 223300;2. 淮阴师范学院传媒学院,淮安 223300)
[摘要] 文章从媒介生态视角出发,认为世界上不存在绝对孤立、封闭的传播活动,所有影响媒介种群生存发展的生态因子都可视作媒介环境。城市营造出丰富的媒介环境,而媒介也通过各种方式建构城市的环境和人们的生活体验。论文对城市在媒介生态系统中的角色和地位以及城市与媒介的关系进行分析,提出了城市是媒介的环境、城市是媒介的群落,以及城市是媒介的生态位等三个观点。
[关键词] 媒介生态;城市;媒介
City and Media in the Perspective of Media Ecology
Dai Haibo & Yang Hui
(School munication, Huaiyin Normal University, Huai’an 223300, China)
Abstract: Based on media ecology, this paper argues that there is no such thing as absolutely isolated and closed dissemination activities in the world, and that all ecological factors affecting the survival and development of media populations are regarded as part of media environment. The city breeds the rich media environment; media also constructs the urban environment and people's life experiences in a variety of ways. After analyzing the role and status of the city in the media ecosystem as well as the relationship between the city and the media, this paper concludes that the city is the media environment, the munity and the niche for mass media.
Key words: media ecology; city; media
媒介生态学认为,环境是指人生活