文档介绍：娱乐节目策划方案篇一:娱乐节目策划目录第一部分前言..................................................................................2前言...........................................................................................................................................2第二部分策划背景及动机..............................................................3【背景】...................................................................................................................................3【策划意义】...........................................................................................................................3第三部分栏目结构及主旨..............................................................4【栏目名称】...........................................................................................................................4【栏目类别】...........................................................................................................................4【栏目计划】...........................................................................................................................4【栏目内容】...........................................................................................................................4【栏目深度】...........................................................................................................................5第四部分制作相关事项..................................................................6【制作周期】...........................................................................................................................6【栏目道具及包装】...............................................................................................................6【栏目流程】...........................................................................................................................8【宣传推广】...........................................................................................................................9【可行性预测】...........................................................................................