文档介绍：Hit课程设计说明书(论文)ENIGMA沙宣公关活动策划书一、、、、、Hit课程设计说明书(论文)ENIGMA背景分析..........................................................................................................................2公司概况......................................................................................................................2品牌现状......................................................................................................................2公关现状......................................................................................................................2机遇与挑战......................................................................................................................3产品优势......................................................................................................................3产品缺点......................................................................................................................3市场机会......................................................................................................................3市场威胁......................................................................................................................3传播受众分析..................................................................................................................3目标消费群定位..........................................................................................................3目标消费群特点..........................................................................................................3公关主题..........................................................................................................................3公关目标..........................................................................................................................4公关策略..........................................................................................................................4媒体分析与制定.......................