文档介绍：重庆大学
硕士学位论文
电视民生新闻媒介生态环境与受众分析——以重庆电视台民生
新闻栏目《天天630》为例
姓名:范叶妮
申请学位级别:硕士
专业:传播学
指导教师:彭逸林
20060401
重庆大学硕士学位论文中文摘要
摘要
近两年,电视民生新闻风行全国,各地电视台相继推出自己的电视民生新闻
栏目,并且成功地取得了较高的收视率。重庆电视台也于 2004 年 4 月推出了自己
的民生新闻栏目《天天 630》。《天天 630》自开播以来,已成为重庆地区收视率
和收视份额最高的常态电视栏目,居重庆地区各类电视栏目之首,居全国同类栏
目第四。在民生新闻的热潮下,不少学者对“民生新闻热”提出了质疑。现在,
民生新闻发展中的一些问题(内容琐碎、肤浅、低俗化等)也已引起了广泛的关注。
民生新闻该怎么发展,怎样进一步定位,需要对民生新闻的生态环境以及受众群
体进行详细的分析。
本文首先对民生新闻的发展历程做了分类总结,论述了民生新闻的兴起,兴
起的背景与原因以及民生新闻的界定,然后对民生新闻的媒介生态做了两方面的
分析:电视民生新闻与地方电视台媒介环境分析和受众认知分析。然后,在受众
分析上进行个案实证研究,以重庆电视台《天天 630》为对象设计了调查问卷,利
用分析软件对调查数据进行了分析,获得了实证研究结论,最后根据研
究对民生新闻收视群体总体特点、社会环境对受众收视的影响、民生新闻受众认
知特性等方面进行了总结。
关键词:民生新闻,媒介生态,受众
I
重庆大学硕士学位论文英文摘要
ABSTRACT
Over the past two years, the livelihood of television news shows throughout the
country, have also launched their own television stations throughout livelihood news
columns and made ratings ess. In April 2004, Chongqing TV station launched their
own livelihood news columns <daily 630>. Since the start broadcasting <daily 630>,
Chongqing region has e the highest ratings and normal TV viewing share
programs in the various columns of Chongqing, similar columns in the National 4.
News of the upsurge in the people's livelihood, many scholars on the “hot news
livelihood”raised a query. This stage, some of the problems of people's livelihood
development information (trivial, violence, vulgar, etc.) have caused widespread
concern. When entering the “livelihood information era”, the news may develop
livelihood, how status, and this information needs of the ecological environment and
people's livelihood audience groups do detailed analysis.
This article firstly make a classified summary to the development course of the
Livelihood news, and elaborated the rise, background , the reason and the definition of
the Livelihood news, then makes analysis on media ecology of Livelihood news in two
aspects: the analysis on TV Livelihood news and local television station mediu