文档介绍：BUSINESS GUIDE
How to Create an
merce Web Site
A VeriSign Guide
BUSINESS GUIDE
CONTENTS + Introduction: The Elements
of merce 4
+ Step One: Establish Your
Online Identity with the
Right Web Address 5
What’s in a Name? 5
How to Get and Manage Domain Names 5
+ Step Two: Build a
User-Friendly Site 6
Plan Your Site Carefully 6
Choose the Right Site-Building Tools 6
merce Site Design Tips 6
+ Step Three: Set up Your
Web Server—or Select an
ISP to Host Your Site 8
What to Look for in a Web
pany 8
+ Step Four: Minimize the Risks
of merce 9
The Risks of merce 9
The Trust Solution: Authenticated
SSL Certificates 9
How Authenticated SSL Certificates Work 10
Secure Your Site with a VeriSign
SSL Certificate 11
The Trust Solution: VeriSign’s
Authentication Practices Are
More Trustworthy 12
Attract More Customers with the
VeriSign Secured Seal 12
Your Privacy and Security Statement 13
BUSINESS GUIDE
CONTENTS + Step Five: Accept and Manage
All Kinds of Payments 13
The Payment Processing System 14
Payment Authorization and Settlement 14
VeriSign Payment Services 15
Set up Your Merchant Account 17
What You Should Know about Fraud 17
+ Step Six: Test, Test, Test 18
+ Step Seven: Promote Your Site 18
+ Now, Start Selling 19
+ Getting Started 19
BUSINESS GUIDE
Introduction: The Elements
of merce
Your business may be small—but the lets you think big. Whatever product or
service your business offers, the levels the playing field and lets pete with
bigger businesses, reaching customers around the world who can conveniently buy from
your online storefront 24 hours a day. In petitive world of the Web, growing your
business and increasing your profits online requires careful planning and important steps.
For every essful merce business, there are dozens that fail because they don’t
address basic risks and pitfalls along the way. So to take full advantage of the merce