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MAYAPRIL 2010 2010
$ US $7$ CANADCANADAA
MARKETING CHAMPION:
Craig C.
COMPANY:
Online Travel Service
EMAIL ACHIEVEMENT:
Even though Craig’pany was
seeing some steady growth, he knew It’s time to mobilize your marketing
he needed to fi nd new and innovative
Does the idea of making your marketing emails “mobile-friendly” scare you so much
ways to reach customers and entice
you think it’d be easier to revert back to stone tablets and chisels? Don’t be afraid.
prospects if he wanted to continue
Designing or adapting your campaigns for a mobile format isn’t that daunting at
to drive healthy sales.
all — and the mere thought of it shouldn’t prevent marketers from traveling to
Enter mobile marketing. Although Craig the not-really-so-foreign world of mobile marketing campaigns.
had never rolled out a mobile market-
ing campaign before, he knew that this munications have e a ponent of today’s marketing
approach was one of the best ways to scene — don’t be left out. It’s time to enhance your email program to market to
reach people where they “live”. Know- the ever-growing numbers of mobile users — introduce mobile messaging into your
ing that most people are reading and marketing mix by extending current promotions with mobile-only offers. Encourage
downloading content on their mobile mobile user interaction by emailing or broadcasting special offer access codes with
devices, Craig set forth a marketing a free download, or use mobile messages to drive people back to your website,
campaign that played right into how generate brand awareness and promote your services all at the same time.
people want to receive product news,
or hear about promotions or ing Need a little help to get st