1 / 26
文档名称:

gbe - gemius polska:银杏叶提取物- gemius波兰.ppt

格式:ppt   页数:26页
下载后只包含 1 个 PPT 格式的文档,没有任何的图纸或源代码,查看文件列表

如果您已付费下载过本站文档,您可以点这里二次下载

分享

预览

gbe - gemius polska:银杏叶提取物- gemius波兰.ppt

上传人:12344 2016/1/30 文件大小:0 KB

下载得到文件列表

gbe - gemius polska:银杏叶提取物- gemius波兰.ppt

相关文档

文档介绍

文档介绍://1gemiusDirectEffectJanuary2012CASE STUDYCAREFREE Image Campaignmeasuring its online advertising//2gemiusDirectEffectgemiusStreamAboutCarefree Brand and itscampaignfrom May 17th 2011 to June 26th 2011teenage GMediaDurationContext:CAREFREE? participates in Johnson & Johnson Family of panies' Brands. CAREFREE? has been a feminine hygiene brand for over three decades, offering a full line of products to help women feel fresh and Image Campaign was an online campaign. Video banners advertising the Carefree products were placed on the six selected Lithuanian main purpose of the measurement of thecampaign was theverifcation of thedirect impact of the campaign on its viewers. An important part of thestudy was to getinformationon howvideo banners advertising Carefree products attracted the audience.//3gemiusDirectEffectgemiusStreamCampaignResultsCarefree Image CampaignContext:We have used this type of banner for the first time, it has several interaction inside, therefore it was important to know as much as possible about it’s performance. We are very happy about exceptionally good campaign results and about opportunity to evaluate Rizgelyte - Account Director at Mindshare LithuaniaIn order to give a full overview of the campaign results, it was measured by two Gemius tools: agency adserver - gemiusDirectEffect and video analytics - gemiusStream. The results of the campaign were exceptionally good, beyond expectations, according to media agency (Mindshare Lithuania).gemiusStream gave us an opportunity to see how users navigates through banners. On the other hand, with gemiusDirectEffect2 we could see the campaign statistics of real users, which currently is not offered by any other Pacyno- Digital Manager at Mindshare Baltics//4gemiusDirectEffectgemiusStreamCarefree VideoCarefree Video –3 banner formatsAfter watching the introductoryvideo, the viewer is asked whether he/she feels freshNear the end of the video t

最近更新

2025年度校园安全保卫保安人员劳动合同 7页

2022年北京市公务员省考《行测》真题(含答案.. 58页

2025年度智能语音识别与信息服务合同 9页

2024年湖北省公务员省考《行测》真题(含答案.. 54页

2025年度智能控制厂房装修工程施工合同专业版.. 9页

2025年度智能家居室内设计纯设计合同范本 8页

2025年度智能安防系统合作经营合同 8页

2025年度智能化厂房租赁安全合作协议 8页

2025年度智能制造专利申请代理服务契约 9页

2025年度智能交通系统建设合作协议书汇编 9页

2025年度智慧城市建设项目合作协议书 9页

主权风险+流动性风险 51页

2025年度旅游合同评审与服务质量提升合同 9页

2025年度新能源车辆商标转让及市场推广合同 9页

2025年度新能源技术研发委托服务合同集合 9页

2025年度新能源储能技术借款投资协议 7页

2025年度新媒体运营兼职合同与推广服务协议 8页

2025年度新型建筑消防检测服务委托合同 8页

2025年度新型农业生物技术产品研发合同 9页

2025年度文化创意产业股权质押借款协议 8页

向上求索、向下扎根、向前奋进——新任职表态.. 4页

2025年度数码产品寄售代理与品牌授权合同 9页

临床用药的思考 57页

2025年度教育机构外聘教师培训服务协议 9页

2025年度教育培训机构委托中介信息服务合同 7页

2025年度教育信息化平台委托开发合同书 9页

2025年度房地产销售代理劳务合同模板 8页

2025年度房地产买卖合同纠纷管辖权争议解决合.. 8页

2025年度户外看板广告租赁服务协议 9页

2025年度建筑安装工程合同到期终止与绿色建筑.. 8页