文档介绍：市场营销策划范文市场营销策划书-----校园音乐休闲吧推广策划姓名:何芸岚班级:5110405学号:20115040502指导老师:杨湘江策划时间:20xx年11月28日目录一、前言.....................................................................................错误!未定义书签。二、概要提示?????????????????????????????????错误!未定义书签。三、目标市场分析.......................................................................................................3 1、企业及产品情况分析:..................................................................................3 2、市场细分..........................................................................................................3 3、市场细分的划分............................................................错误!未定义书签。 4、细分市场的评估............................................................错误!未定义书签。 5、目标市场范围选择策略..................................................................................4 6、目标市场策略..................................................................................................4 四、市场定位............................................................................错误!未定义书签。五、户外广告网络营销设计....................................................................................5 1、户外广告网络营销目标:..............................................................................5 2、户外广告网络营销策略:............................................错误!未定义书签。六、销售渠道..............................................................................................................5 七、产品.......................................................................................................................6 八、定价策略..............................................................................................................6 :.............................................................................................................................6 十、广告....................................................................................................................6 1、广告预算..........................................................................................................6 2、广告