文档介绍：屈臣氏营销策略屈臣氏营营策分析划目营一、屈臣氏营营分析营营...........................................................................3;一,屈臣氏营介.......................................................................................3;二,屈臣氏PEST宏营营境分析............................................................3;三,屈臣氏“五力”模型微营营境分析....................................................4;四,屈臣氏SWOT分析营营营及其营展营营状........................................6二、屈臣氏的STP分析..................................................................................9;一,Segmentation;市营营分,...............................................................9;二,Targeting;目营市营营营,.............................................................9;三,Positioning;营品定位,.................................................................9三、屈臣氏的营略分析....................................................................................9;一,营展营略安索夫矩营——......................................................................9;二,营营略争..............................................................................................10四、屈臣氏的策略分析——4P.........................................................................11;一,Product;营品,..................................................................................11;二,Price;价格,......................................................................................11;三,place(渠道)......................................................................................12;四,promotion;促营,...........................................................................12五、营屈臣氏营展提出的可行性意营或建营...................................................13六、营营..........................................................................................................14一、屈臣氏营营分析营营;一,屈臣氏营介屈臣氏;watsons,~全球第三大保健及美容营品零集营~也是营洲最具营模的人售个营理用品营营店~是目前全球最大的保健及美容营品零商和香水及化营品零商之一。屈售售臣氏在“人立营营和营理用品”营域~不营聚集了多世界营营品牌~而且营自己营营生营了个体众700余营自有品牌营品。营展到今天的屈臣氏在全球营店已超五千家~营营逾百营港元~营营数售遍及营、等四十多家。十年前~接屈臣氏营品牌店的消营者基本自白营女性。欧个国触个来不营营营营期消营奢侈品品牌~但又不去普通商营营营人美容生活用品的白营营屈臣氏的出营~个表营出了高的营情。十多年~屈臣氏一直被营界营是营