文档介绍：“The principles of hypnosis when applied to copywriting add anew spin to selling. Joe Vitale has taken hypnotic words to set theperfect sales environment and then shows us how to use thosewords to motivate a prospect to take the action you want. This istruly a new and effective approach to copywriting, which I mend you learn. It’s pure genius.”—Joseph Sugarman, author,Triggers“Wow—Hypnotic Writingkept me awake last night! I planned toread for 15 minutes or so before going to sleep and ended upturning out the light when I noticed it was past 3 . That’s howpowerful this book is. Sure, Joe gives you a world class educationin the writing of copy itself, but that’s just a start. What you reallyget is a deep understanding of how people think, feel, and act—yourself included. This knowledge is priceless in turning wordsinto power, and ethically using that power to sell more of whatyou offer.”—Bob Serling, ’ve read countless books on persuasion, but es closeto this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible.”—David Gar?nkel, author,Advertising Headlinesthat Make You Rich“I am a huge fan of Joe Vitale and his books, and Hypnotic Writ-ing, ?rst published more than 20 years ago, is my absolute with additional text and fresh examples, especially frome-mail writing, Joe’s specialty Hypnotic Writingis the most impor-tant book on copywriting (yes, that’s really what it is about) to bepublished in this century. Read it. It will make you a better copy-writer, period.”—Bob Bly, 11/6/06 3:30 PM Page i“I couldn’t put this book down. It’s eye-opening and ?lled withgenuinely new stuff about writing and persuading better. And municates it brilliantly and teaches it brilliantly—exemplify-ing the techniques by the writing of the book itself as you goalong.”—David Deutsch, author,Think Inside the Box()“Hypnotic Writingis packed with so much great information it’shard