文档介绍：Teach Yourself VISUALLY™
Search Engine Optimization
Table of Contents
Chapter 1: Understanding the SEO Process
Introducing Search Engine Optimization
Consider SEO Techniques
Discover Search Engine Optimization
Understanding How People Use Search
Using Different Types of Searches
Understanding the Search Page Layout
Explore Different Search Engines
Set Up a Default Search Engine
Chapter 2: Preparing Your Website for SEO
Find a Website Niche
Analyze Topics and Trends
Understanding Web Hosting
Choose a Web Host
Choose the Website Domain
Create a Privacy Policy Page
Create Website Forms
Check patibility
Check Your Website with Adobe BrowserLab
Check Your Website with Screenfly
Chapter 3: Building an SEO Friendly Website
Plan for an Optimized Website
Create a Website Sitemap
Create a File
Using the Nofollow Attribute
Build an .ess File
Protect Website Images with .ess
Redirect Non-
Work with 301 Redirects
Scan Errors with W3C Markup Validation
Chapter 4: Mastering Keywords
Understanding Keywords
Analyze Keywords with SEMrush
Analyze Bing Search with SEMrush
Analyze Keywords with Keyword Discovery
Compare Keywords with Yahoo Clues
Work with the YouTube Keyword Tool
Analyze Your Website with Web SEO Analytics
Chapter 5: Building On-Page SEO
Build an HTML Document
Add a Page Title Meta Tag
Add a Page Description Meta Tag
Add a Page Keyword Meta Tag
Add Author and Copyright Meta Tags
Save an HTML Document
Optimize Image Filenames and Alt Attributes
Optimize Your Website Content
Chapter 6: Building Off-Page SEO
Find the Domain History
Review Website Backlinks
Gather Website Information
Compare Traffic for Websites
Check a Link Partner’s Page Rank
Submit Your Website to a Link Directory
Submit to the Article Directories
Get Paid Backlinks
Write Guest Posts
Submit Press Releases
Submit Your Site to Link Exchange
Request a Link Exchange
Chapter 7: Work