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Jerri L. Ledford
Increase your Web traffi c with better Jerri L. Ledford Optimization Engine Search
has been a freelance business
search results technology writer for more than
15 years. Over 750 of her articles,
Wonder how panies pop up high in search profi les, news stories, and reports
engine rankings? It’s all about search appeal. Master have appeared online and in print.
the strategies, techniques, and shortcuts in this detailed She also develops and teaches Search Engine
SEO guide and you can improve your Web site’s search technology training courses for
rankings and drive the targeted traffic you want to your panies as IBT Financial,
Hewlett Packard, Sony, ET.
virtual door. Learn new ways to add social media to She is the author of fi fteen books
the SEO mix, make your site mobile Web-friendly, including Google AdSense for Optimization
write SEO tags for maximum exposure, and more. Dummies and Google® Analytics .
If you want to make SEO work for you, this is the
book you need to eed. 2nd Edition
• Find out how to give your Web site search appeal
• Use behaviors to target the customers you really want
• Optimize your site specifically for Google™, MSN®, or Yahoo!®
• Demystify the role of links and linking in search
• munities as an SEO tool
• Implement social media and mobile search optimization Improve your site’s search
• ize your traffic as part of your SEO strategy rankings with SEO
• Analyze your SEO efforts and see what works
• Learn what top SEO executives and experts are doing 2nd Edition Optimize for mobile
Web and social media
Shelving Category:
COMPUTERS//General Ledford Target and reach the
Reader Level:
Beginning to Advanced customers you want
$ USA
$ Canada The book you need to eed!
Ledford V1 - 03/03/2009 11:25pm Page vii
Ledford V1 - 03/04/2009 3:46am Page i
Search Engine
Optimization Bible
Second Edition
Jerri L. Ledford
Wiley Publishing,