文档介绍：VISIT…
Search Engine
Optimization
AARON MATTHEW WALL
Search Engine Optimization Book
© Aaron Matthew Wall
114 Dahlia Drvie • State College • PA 16803
Phone (401)207-1945 • E-mail: seobook@
Last Updated: Tuesday, April 26, 2005
Table of Contents
Why Search? 1 Want to Trade Links? ............................................ 93
Finding Prospects ....................................................1 Free Links & Buying Links ................................... 95
Interactive Elements ................................................2 Waiting for Results.............................................. 103
Interactive Elements............................................ 104
Brief History of the Web 3
Some Notes.......................................................... 109
The Goal of a Search Engine...................................3
Origins of the Web ...................................................4 Pay Per Click 110
Commercialized Cat and Mouse .............................5 Before You Start .................................................. 110
Choosing a Domain Name.......................................8 What is Pay Per Click.......................................... 111
Hosting....................................................................14 Overture ............................................................... 113
Interactive Elements ..............................................16 Ad Writing Tips.................................................... 115
Some Notes.............................................................16 Customer Tracking and Bid Management......... 118
Google Adwords.................................................. 119
General Topics 17
Bonus Info: How to Improve Clickthrough Rate
Changing Your Site ................................................19
and Slash Google AdWords Costs to Maximize
Copywriting..................................................