文档介绍：...........................................................................................................41市场现状.......................................................................................................42竞争情形.......................................................................................................43发展趋势.......................................................................................................4二用户分析...........................................................................................................51用户现状.......................................................................................................52用户需求.......................................................................................................5三产品策略...........................................................................................................61产品定位.......................................................................................................62产品开发建议.......................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................7四营销策略...........................................................................................................81整体策略......................................................................................................82定价策略......................................................................................................83整合营销传播策略........................................................................................................................