文档介绍：Communication
The Art of Public Speaking
10th Edition
Lucas
McGraw-Hill=>?
McGraw−Hill Primis
ISBN−10: 0−39−064857−4
ISBN−13: 978−0−39−064857−0
Text:
The Art of Public Speaking, Tenth Edition
Lucas
This book was printed on recycled paper.
Communication
Copyright ©2008 by The McGraw−panies, Inc. All rights
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MGEN ISBN−10: 0−39−064857−4 ISBN−13: 978−0−39−064857−0
Communication
Contents
Lucas • The Art of Public Speaking, Tenth Edition
Front Matter 1
Preface 1
1. Speaking in Public 10
Text 10
2. Ethics and Public Speaking 36
Text 36
3. Listening 54
Text 54
4. Selecting a Topic and a Purpose 82
Text 82
5. Analyzing the Audience 102
Text 102
6. Gathering Materials 126
Text 126
7. Supporting Your Ideas 148
Text 148
8. Organizing the Body of the Speech 172
Text 172
9. Beginning and Ending the Speech 192
Text 192
10. Outlining the Speech 214
Text 214
11. Using Language 230
Text 230
iii
12. Delivery 250
Text 250
13. Using Visual Aids 274
Text 274
14. Speaking to Inform 306
Text 306
15. Speaking to Persuade 330
Text 330
16. Methods of Persuasion 358
Text 358
17. Speaking on Special Occasions 388
Text 388
18. Speaking in Small Groups 400
Text 400
Back Matter 419
Appendix: Speeches for Analysis and Discussion 419
Notes 437
Photo Credits 443
Index 445
iv
Lucas: The Art of Public Front Matter Preface © The McGraw−Hill 1
Speaking, Tenth panies, 2009
Preface
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