文档介绍：Advance Praise for Website Optimization
“Andy King has drawn attention to the inherent synergy between search engine
marketing and web page performance. Andy is a thought leader and genuinely under-
stands plexity of website optimization. The depth of research and experience in
this book is astonishing. This book is a must-have for best practices to optimize your
website and maximize profit.”
— Tenni Theurer, Engineering Manager, Yahoo! Exceptional
Performance
“Thoughtful and rich in examples, this book will be a useful reference for website
designers.”
— Vint Cerf, pioneer
“Andy King has done it again! His latest book will help make your website better, faster,
and more findable. This is destined to e the definitive guide to web optimization.”
— Peter Morville, author of Ambient Findability and coauthor of
Information Architecture for the World Wide Web
“Website Optimization brings together the science, the art, and the business of
marketing in plete way. From persuasion paths to search engine algorithms, from
web page load performance to pay-per-click campaign management, and anic
search ranking metrics to multivariate testing, this book is a resource that goes from soup
to nuts.”
— Jim Sterne,
“Andy King has distilled years of research and experience into a cohesive approach
designed to get maximum value from your website. The book explains what measurable
objectives to focus upon to increase website traffic and improve the value of the experience
to your customers and your bottom line. Andy King provides prehensive set of
concrete, practice-oriented principles, strategies, experimental methods and metrics illus-
trated with clear studies that provide the know-how to achieve your objectives. To me, as a
researcher, what is particularly impressive is how all of this is backed by scientific studies
and how the approach is rooted in experimental techniques and quantifiable metrics for
engineering the best website possible.”