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Managerial Economics and Business Strategy (7th Edition).pdf

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Managerial Economics and Business Strategy (7th Edition).pdf

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Managerial Economics and Business Strategy (7th Edition).pdf

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文档介绍:-,gametheory,:UPDATEDHEADLINES:UpdatedandcurrentHeadlinesbegineachchapterwithareal--picked“mini-cases”:NewInsideBusinessboxesillustratereal-worldapplicationsoftheorydevelopedinthechapter;theseexamplesaredrawnfrombothcurrenteconomicliteratureMDDALIM#10427288/14/:ACaseStudyinbusinessstrategy—ChallengesatTimeWarner—,pleasevisitthetext’sOnlineLearningCenter:e7eISBN978-0-07-337596-0MHID0-07-337596--:58PageiConfirmingPagesManagerialEconomicsandBusinessStrategybay75969_fm_i-:58PageiiConfirmingPagesNashEquilibrium•PredatoryPricing•Mergers&Acquisitions•DemandElasticity•VerticalForeclosure•rationPricing•MarginalCost•Bottlenecks•First-MoverAdvantage•Signaling•LearningCurve•MarginalRevenue•RepeatedGames•Microsoft•workEffects•Antitrust•plementarities•Two-PartPricing•LimitPricing•Tariffs•Bargaining•CournotOligopoly•AmericanAirlines•RaisingRivals’Costs•MoralHazard•eBay•PriceDiscrimination•AdverseSelection•EconomiesofScope•Auctions•Bundling•BlockPricing•StackelbergOligopoly•Advertising•PerfectEquilibrium•Coordination•GeneralMotors•Quotas•ExtensiveFormGames•scape•Hold-upProblem•Patents•mitment•EconomiesofScale•