文档介绍：5/10/07 4:21 PM Page i
Praise for The New Rules of Marketing and PR
“The is not so much about technology as it is about people.
David Meerman Scott, in his remarkable The New Rules of Marketing
and PR, goes far beyond technology and explores the ramifications
of the Web as it pertains to people. He sets down a body of rules
that show you how to negotiate those ramifications with maximum
effectiveness. And he does it with real-life case histories and an en-
gaging style.”
—Jay Conrad Levinson, Father of Guerrilla
Marketing and Author,
Guerrilla Marketing series of books
“The New Rules of Marketing and PR teaches readers how to launch a
thought leadership campaign by using the far-reaching, long-lasting
tools of social media. It is an invaluable guide for anyone who wants
to make a name for themselves, their ideas, and anization.”
—Mark Levy, Co-Author, How to Persuade People
Who Don’t Want to Be Persuaded, and Founder
of Levy Innovation: A Marketing Strategy Firm
“Revolution may be an overused word in describing what the
has wrought, but revolution is exactly what David Meerman Scott
embraces and propels forward in this book. He exposes the futility of
the old media rules and opens to all of us an insiders’ game, previ-
ously played by a few well-connected specialists. With this rule book
to the online revolution, you can learn how to win minds and mar-
kets, playing by the new rules of new media.”
—Don Dunnington, President, International
Association of municators
(IAOC); Director of munications,
K-Tron International; and Graduate Instructor
in munication, Rowan University,
Glassboro, New Jersey
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“The history of munications—about 60 years or so—
has been about pushing messages to convince prospects to take
some action we need. Now munications, largely be-
cause of the overwhelming power and influence of the Web and
other munications, is about engagin