文档介绍：RULES TO BREAK AND
LAWS TO FOLLOW
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How Your Business can Beat
the Crisis of Short-Termism
DON PEPPERS
MARTHA ROGERS,.
John Wiley & Sons, Inc.
Additional praise for Rules to Break
and Laws to Follow
“For 70 years Carlson has been built on integrity and inno-
vation, and sustained by its strong culture. In this ground-
breaking book, Don and Martha deliver Twelve Laws that
should be in the portfolio of every business manager hoping
to achieve timeless leadership.”
—Marilyn Carlson Nelson
Chairman & CEO, Carlson
“In too many businesses today, short-term thinking is
exacting a long-term price. The relentless focus on mak-
ing this quarter’s numbers has suffocated innovation, eroded
customer trust, and undermined employee engagement.
Now two of our most distinguished business thinkers have
charted an original and executable path out of the morass.
This thoroughly researched and engagingly written book
is a must-read for any business leader. Peppers and Rogers
have done it again!”
—Daniel H. Pink,
Author of A Whole New Mind
“Balancing short- and long-term goals. Customers and
shareholders. Innovation and efficiency. Culture and mis-
sion. Making a fair profit and building trust. It’s all here.
Peppers and Rogers bring together the best thinking from
a variety of disciplines, and add their own experience and
wisdom. The result is a terrific read that will help you make
better decisions every day.”
—Scott Dorsey
CEO, ExactTarget
“In today’s technology-driven knowledge economy,
leaders can no longer rely on business-as-usual. Rules to
Break and Laws to Follow supports our belief that the key
to growing a profitable customer base begins with deep-
ening customer insight, choreographing customer inter-
action, and continuously improving customer es.
These customer-centered practices are the building blocks
of customer trust.”
—Jim Goodnight, .
Co-founder & CEO, SAS
“Peppers and Rogers’ latest book takes aim s