文档介绍：Content总目录I: Background [5--11]II: ExecutiveSummary [12--23]III:AcceptableInvestmentQuantityForPowerSupplyBureau [24--27]IV: Differentmodelsoffund-risinginundergroundcablingconstruction [28--65]V: Twoconstructionmodeltobefocused:“Separationfromtunnelandcable”&”Tunnelrenting”[66--70]VI: MarketStrategyAnalysisi [70--73]1Partone:projectbackgroundBackgroundReviewofResearchPhaseIObjectiveandMethodofResearchPhaseII第六部分2BackgroundAshighqualityconductor,,upies90%inthenew-constructedundergroundcablebyChina’surbanpowersupplybureauMeanwhile,overheadlineisstillthemajorpartinurbanpowersupplyinglines,undergroundcabletakesonly10%(China)essit,SINOTRUSTwasentrustedtodomarketresearchonittobuildICA’smarketstrategyTworesearchphasewasconductedbySINOTRUST(in2001and2002separately):PhaseI:feasibilitytopushundergroundcabling,copperpotential,design–makingchain&keyfactors,targetmarketPhaseII:Effectivewaytopushtheundergroundcabling,marketstrategyintargetmarket3Researchresultsretrospectofthefirststage(2001)ResearchgoalResearchapproachMainconclusion4Researchgoalofthefirststage(2001)FeasibilityofpushingtheundergroundcablingSituation&featureofundergroundcablingDecisionchainanddecisionfactorpushingtheundergroundcablingCopperpotentialTargetmarket5Researchapproachofthefirststage(2001)ProjectEvaluationDeskresearchExpertsfocusgroupForecastofundergroundcablinginChinaKeyfactorsandeffectivepushingmethodUndergroundcablingconstructionsurveyIn-depthinterviewon6keycitiesTelephonesurveyon24citiesThecurrentsituationofChina'surbanconstructionofcable,thetypicalcasesofinfluencefactor,decision-makingmechanism,characteristicdifference,cableconstructionConditionandcoverageofundergroundcablingintargetcitiesResponds:mitteeTargetingArea:shenzhen、qingdao、zhuhai、tianjin、wuhan、xi’an、chengdu、nanjingResponds:chiefoftechniqueandoperatingdepartmentinlocalpowersupplybureausExpertsatt