文档介绍：AMAZON侯蒙蒙黄笑曹凯敏吴莹莹何昭廖晓颖Page*Amazon的优势和劣势1Amazon的机遇和挑战2Amazon的使命、愿景与核心价值观3Amazon与B&N是否有可能形成战略联盟4Page*Page*Page*Technological单击此处添加段落文字内容EconomicPolitical机遇经济全球化、市场扩张网络技术的发展网上消费群体增大网络建设加快税收优势、政府支持socialPage*Technological单击此处添加段落文字内容Political威胁石油价格、劳动力价格上涨导致的邮运费上涨全球环境下的网络版权纠纷社会获取信息、知识渠道的变迁政府税收政策变化,取消网上购物减免税socialEconomic经营模式易被模仿Page*单击此处加段落文字内容核心价值观愿景使命让人们可以通过简单的网络操作获得具有教育性、资讯性、启发性的商品Ourvisionistobeearth'pany;etofindanddiscoveranythingtheymightwanttobuyonlineCustomerObsession以客户中心Innovation创新Ownership主人翁意识HighHiringBar高标准雇佣Frugality节俭Page*CustomerObsession::Ifyoudon':Weliveinatimeofunheraldedrevolutionandinsurmountableopportunity--:Ownershipmatterswhenyou'-term,pleadpassionatelyfortheirprojectsandideas,:Whenmakingahiringdecisionweaskourselves:"WillIadmirethisperson?WillIlearnfromthisperson?Isthispersonasuperstar?"Frugality:Wespendmoneyonthingsthatreallymatterandbelievethatfrugalitybreedsresourcefulness,self-sufficiency,andinvention!Page*Amazon与B&N能否形成战略联盟?