文档介绍：基于战略视角下的民营企业转型问题研究
河北大学硕士学位论文基于战略视角下的民营企业转型问题研究姓名:王甜甜申请学位级别:硕士专业:企业管理指导教师:黄鹏章2011-05
摘要摘要改革开放30年以来,中国民营企业的发展和变革一直是国家经济改革开放的重点和焦点。民营企业也不负众望,日益成为推动中国经济社会发展的重要力量,成为吸纳社会就业的主要渠道,成为国家税收的重要来源,成为对外贸易的生力军。然而,随着我国对外开放程度的不断加深,以加入WTO为标志,面对全球各国的大型跨国企业的竞争和金融危机的洗礼,中国民营企业的发展模式显露弊端。由于中国市场经济环境的特殊性,多数民营企业以“机会”为导向,哪里有钱赚就把钱投到哪里。“房地产+金融+某一业务”成为稍有规模企业发展的多元化模式,盲目多元化,使企业资金链紧绷,一旦一项业务出现问题,就会全盘崩溃。盲目多元化和盲目扩张是当前民营企业普遍存在的战略误区。虽说当前世界一流企业的发展采用的都是多元化战略,如GE,但要指出的是GE的多元化的成功是以其专业化的成功和全面管理能力为基础。本论文针对战略管理理论在国内已经提出很多年,但并未达到预期目的现象,以实际企业为例,从战略的视角首先分析了民营企业的生存环境,然后结合改革开放30年来中国民营企业发展的实际情况,举例对比分析,最终提出战略是企业基业长青的基础,战略创新是企业基业长青的关键,战略人力资源是企业成功战略转型的保障的观点。关键词民营企业战略转型基业长青战略人力资源 I
Abstract Abstract With 30 years of reform and opening up, China's private enterprises’development and reform has been the focus of national economic reform and opening up. Private enterprises have been to the important force to promote economic and social development, to the main channel to absorb employment, to the important source of national revenue, and to the force of foreign trade. However, with the deepening of China's opening level, to join the WTO as a symbol, on the face of large panies around the petition and financial crises, the Chinese model of development of private enterprises revealed ings. Because of the particularity of China's market economy, most private enterprises ;opportunity; oriented, where profits are put their money where it is. ;a real estate + finance + a business; has e a diversification development model of many enterprise with a little scale. Blind diversification causes enterprise fund chain tension. If there is a business problem, it pletely collapse. Blind diversification is the current strategy of widespread misunderstanding of private enterprises. Though the current world-class enterprises are diversified with the development of strategies, such as GE, to point out that the ess of GE's diversification development is on the basic of professionalization This thesis focused on the phen