文档介绍：华中科技大学硕士学位论文摘要本文按照项目可行性报告的分析思路,对我公司拟建项目——武汉阳逻钢材大市场的可行性进行了细致、深入的分析。在对企业外部环境和内部条件的详细分析基础之上,对该项目进行了市场定位和功能定位,并提出该项目的总体规划以及项目实施的初步方案,设计项目的投资运营方式,制定相应的预算,最后对该项目的未来盈利能力做出了客观预测以进一步证实该项目的可行性。内外部环境分析结果表明目前项目的建设环境和建设条件都已经初步成熟,这部分的分析说明我公司实施该项目的必要性和项目的可操作性,而对该项目的市场定位,功能定位,制定总体战略发展规划以及职能性子规划,对这一系列职能性规划的预算分析以及该项目未来盈利潜力的分析,则进一步说明了该项目的可操作性, 项目的经济性。本文分析结果最终充分论证了武汉阳逻钢材大市场项目具备可性行。构建一个功能齐全、辐射面广的华中钢材物流中心可进一步整合企业优势资源, 增强公司的核心竞争力。这既是企业未来的战略发展规划需要,同时也能为推动当地社会经济的发展做出更大的贡献。关键词:项目可行性分析阳逻钢材大市场战略发展规划华中科技大学硕士学位论文 Abstract According totheidea offeasibility report oftheproject construction,this paper studiesfeasibility of theproject called theYangluo grand market of steel products thoroughly anddeeply which isbeing prepared by on researching intothe insideand outside environment of pany,this paper selects market positioning and function positioning of thisproject,establishes the whole development strategyandimplementing programs,budgets theseprograms,forecasts theprofitability of thisproject in thefeasibility oftheproject construction. The analysis oftheinsideand outside environment indicates thattheconstruction environment andconstructionconditions have matured,which shows that itisnecessary andoperable for pany toimplement theproject,while itisproved more thatthis program is call beactualized and deserve implement byselecting themarketpositioning and function positioning, constituting the whole development program and the implementing programs,budgeting theseprograms andanalyzing theprofitability of the project final analysis result testifiesthisfeasibility of thisprojeft sufficiently. Constructing Huazhong logistics center forsteelproducts which can provide alarge number Offunctions and radiate thewhole countryc蛆help tointegrate thepreponderant resource and boost up petence,which isnecessary for pany establishing the whole development program,and ispropitious todevelop the local economv. Key words:feasibility of theproiect 蚰ategy 独创性声明本人声明所呈交的学位论文是我个