文档介绍：毕业论文(正文部分) 题目北京市生鲜物流与供应链优化研究姓名刘永祺学号2 0117560 系部理工系专业年级 11 物流工程指导教师方磊 2015 年 5月 15日中南林业科技大学涉外学院本科毕业设计诚信声明????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????摘要在生鲜农产品零售方式深刻变革、生鲜超市异军突起的背景下,北京市的生鲜超市也得到了迅猛发展。但作为超市经营生鲜产品支撑的北京市超市生鲜供应链发展却相对滞后,问题较多。本文从消费者视角出发,在对消费者满意度进行评价的基础上,对北京市超市生鲜供应链的问题和优化策略进行了理论和实证研究。本文的创新点有两个:①从消费者视角出发分析北京市超市生鲜供应链存在的问题并提出优化策略,研究视角有一定创新性。②将消费者满意度评价方法引入到供应链研究中,了解北京市民对超市生鲜供应链终端提供物的满意度评价,研究方法应用有一定创新性。关键字: 生鲜供应链, 生鲜超市, 北京市 ABSTRACT In the fresh agricultural product retail profound changes, and the rise of the supermarket background, fresh supermarket in Beijing has also been rapid development. However, the fresh supply chain of supermarket fresh supply chain is relatively lagging behind, and the problem is more.. From the perspective of consumer, this paper makes a theoretical and empirical research on the problem and optimization strategy of fresh supply chain for supermarket in Beijing, based on the evaluation of consumer satisfaction.. There are two innovations in this paper: from the perspective of consumer, the paper analyzes the problems of fresh supply chain in Beijing supermarket and puts forward the optimization strategy, and the research perspective is innovative.. 2 customer satisfaction evaluation method is introduced into the research of supply chain, understand the Beijing residents on supermarket supply chain terminal provides the evaluation of satisfaction, research methods and application has certain innovation. Keywords: Fresh-supply-chain , Fresh - supermarket , Beijing 目录第一章绪论······················································································ 1 研究背景以及意义········································································· 1 研究方法····················································&