文档介绍:论媒介生态系统的构成、规划与管理
邵培仁
(浙江大学传播研究所浙江杭州 310028)
[摘要] 媒介生态系统指在一定的时间和空间内人、媒介、社会、自然四者之间通过物质交换、能量流动和信息交流的相互作用、相互依存而构成的一个动态平衡的统一整体。媒介生态系统是有机统一的整体系统,不断变化的生命系统,物质交换、能量流动和信息交流的枢纽,开放的、动态的、平衡的预警系统。媒介生态系统可以分为自然环境、社会环境(含有政治环境、经济环境、文化环境和技术环境等)和一级生产者(传播者)、二级生产者(媒介)、三级生产者(营销)、消费者(受众)和分解者(回收、利用者)等。媒介生态的机构包括形态结构和功能结构两部分。对其进行科学规划,主要从媒介生态系统规划、媒介生态工程规划和媒介生态管理规划入手,依循合理的规划步骤,秉承整体互动、不偏不倚、平衡循环的路线,通过一定的社会革新和人类干预,争取形成媒介系统的“循环式食物链”和“绿色生态链”。
[关键词] 媒介生态系统,深生态学,生态规划,循环式食物链,绿色生态链
Review on the Structure, Planning and Management of Media Ecosystem
Shao Pei-ren
(Institute munication, Zhejiang University, Hangzhou 310028, China) interdependent
Abstract: Media ecosystem is a homeostatic unity constructed by interaction and interdependence of substance-exchange, energy flow and munication among human beings, medium, society and nature. As a hub of substance-exchange, energy flow and munication, media ecosystem is anic unity and a variable life system with open, dynamic and balanceable early-alarm functions. It can be classified into natural and social environments (the latter including political, economic, cultural, technical environment, etc), the first-level producers (communicator), the second-level producers (media) and the third-level producers (marketing), consumers (audience) and disintegrators (recycler). Media ecosystem is consisted of morphological and functional structures, the scientific planning of which should begin with the programming of media ecology system, project and management following the rational procedure and integral interaction route, through social reformation and human intervention,to form a circulatory food chain and a green ecological chain of media ecosystem.
Keywords: media ecosystem, deep ecology, ecology planning, circulatory food chain, green ecological chain
文化是基因不易改变,文明是肌肤可以改善。媒介生态系统论将人←→媒介←→社会←→自然四者之间形成的生态系统看成是互相影响、彼此依存、相互作用的平等的统一的互动整体,主张和鼓励人类与媒介、社会、自然形成良性互动、和谐共处的共演共进关系,提倡和支持人类努力阻止或消灭对环境、生物圈造成危害以及对健康和人类安宁形成刺激的行为,推动和促进人们理解媒介生态良好、社会和谐团结、自然环境优良对人类对国家的重要性
。