文档介绍：T HE P OWER
OF
S TRATEGY
I NNOVATION
A New Way of Linking Creativity and
Strategic Planning to Discover Great
Business Opportunities
Robert E. Johnston, Jr.
J. Douglas Bate
American Management Association
New York • Atlanta • Brussels • Chicago • Mexico City • San Francisco
Shanghai • Tokyo • Toronto • Washington, .
.......................... 10127$ $$FM 06-16-03 13:04:27 PS
Special discounts on bulk quantities of books are
available to corporations, professional associations, and other
organizations. For details, contact Special Sales Department,
, a division of American Management Association,
1601 Broadway, New York, NY 10019.
Tel.: 212-903-8316. Fax: 212-903-8083.
Web site:
This publication is designed to provide accurate and authoritative
information in regard to the subject matter covered. It is sold with the
understanding that the publisher is not engaged in rendering legal,
accounting, or other professional service. If legal advice or other expert
assistance is required, the services of petent professional person
should be sought.
Library of Congress Cataloging-in-Publication Data
Johnston, Robert E.
The power of strategy innovation : a new way of linking creativity and
strategic planning to discover great business opportunities/ Robert E.
Johnston, Jr., J. Douglas Bate.
p. cm.
Includes bibliographical references and index.
ISBN 0-8144-0768-4
1. Strategic planning. I. Bate, J. Douglas. II. Title.
2003
—dc21
2003004618
᭧ 2003 Robert E. Johnston, Jr. and J. Douglas Bate.
All rights reserved.
Printed in the United States of America.
This publication may not be reproduced,
stored in a retrieval system,
or transmitted in whole or in part,
in any form or by any means, electronic,
mechanical, photocopying, recording, or otherwise,
without the prior written permission of ,
a division of American Management Association,
1601 Broadway, New York, NY 10019.
Printing nu