文档介绍：From idea to innovation: making creativity
real
Bolko von Oetinger
Bolko von Oetinger is a Senior or business leaders, innovation is a constant concern. Innovation fuels growth and there
Vice President and Director of F is no strategy without it. Over their careers, chief executive of®cers usually collect a lot of
the Boston Consulting Group in experience in innovation, so I will not lecture about a new ``trick.''
Munich,and the Director of its
Strategy Institute panies have regular discussions about their innovation process, their research and
"@). development management, their technology platforms and their technology road maps. These
are proven tools of panies, and panies have them in place in one
way or another. In addition, the managerial mind is always thinking about the quality of the
people in anization as well as its openness to new ideas.
But having all this in place does not guarantee ess in innovation, and this is a frustrating
fact of life. There are many reasons why things take so long or never materialize, despite all our
systematic efforts in management. To shed a bit of light on this issue was the major driver for
our book, A Passion for Ideas. How Innovators Create the New and Shape our World %Purdue
University Press, 2002). Dr von Pierer, the CEO of Siemens, and I, with the help of a small team,
came up with ways to