文档介绍：Innovation:
Harnessing Creativity
for Business Growth
Consultant Editor:
Adam Jolly
Kogan Page
Innovation
Innovation
Harnessing Creativity for Business Growth
Consultant Editor:
Adam Jolly
Published in association with:
The Design Council
The DII Innovation Group
Kogan Page London and Sterling, VA
Publisher’s note
Every possible effort has been made to ensure that the information contained in this
book is accurate at the time of going to press, and the publishers and authors cannot
accept responsibility for any errors or omissions, however caused. No responsibility
for loss or damage occasioned to any person acting, or refraining from action, as a
result of the material in this publication can be accepted by the editor, the publisher
or any of the authors.
First published in Great Britain and the United States in 2003 by Kogan Page
Limited
Apart from any fair dealing for the purposes of research or private study, or criticism
or review, as permitted under the Copyright, Designs and Patents Act, 1988, this
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© Kogan Page and Contributors 2003
British Library Cataloguing-in-Publication Data
A CIP record for this book is available from the British Library
ISBN 0 7494 3627 1
Typeset by Saxon Graphics Ltd, Derby
Printed and bound by Scotprint, UK
Contents
Preface
Design Council ix
Foreword
Andrew Warren, Vice President and Head of Sales & xi
Marketing, Cap Gemini Ernst & Young
Section 1: Inspire
mitment – the foundation stone