文档介绍：上海交通大学
硕士学位论文
上海市电信有限公司电信增值业务发展战略研究
姓名:徐苑苑
申请学位级别:硕士
专业:工商管理
指导教师:王毅捷
20070128
上海交通大学 MBA 学位论文上海市电信有限公司电信增值业务发展战略研究

上海市电信有限公司电信增值业务发展战略研究

摘要

刚刚过去的十年,全球电信业依靠话音业务的需求驱动发展迅速,用
户和网络实现了前所未有的发展。如今,当人们的基本通信需求获得初
步满足,而话音业务的需求驱动作用逐步减弱的时候,增值业务开始崭
露头角,成为行业发展新的动力引擎。
在中国,随着电信市场的逐步放开,中国电信行业的竞争日益加剧。
作为上海地区主导电信运营商的上海电信,除了要与上海联通、上海网
通和上海移动争夺市场份额之外,还要面对国外运营商的竞争。上海电
信在经营的各个业务领域,都承受着来自方方面面的竞争压力,作为主
营业务的固话发展趋缓,本地和长途业务又被其他运营商分夺。不仅如
此,公司在香港和纽约那斯达克上市后,企业外部资本市场和内部管理
层对企业经营业绩和利润的考核更加严格,在基础电信业务发展日趋平
淡的市场环境下,增值业务的发展将是上海电信新的利润增长点,成为
推动上海电信持续增长的希望所在。因此,对上海电信增值业务发展战
略进行研究具有重大意义。
本文通过国内外数据资料,综合分析电信增值业务的发展现状,采用
五力模型和优劣势分析对上海电信开展增值业务进行了战略环境分析,
并挑选了 15 项增值业务进行重点分析,用波士顿矩阵模型对其进行分类,
从而提出了上海电信开展增值业务的发展战略建议。即:以应用促发展,
大力创新产品,满足市场需求;以合作促提升,打造增值业务新型产业链,
合作多赢,互惠互利;依托基础资源,发挥传统优势,通过业务捆绑和
组合等形式,提高自身的竞争力。同时,希望本文的观点对其他电信运
营商在开展增值业务时有所裨益。

关键字:上海电信增值业务发展战略战略选择

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上海交通大学 MBA 学位论文上海市电信有限公司电信增值业务发展战略研究
ABSTRACT

During the past ten years, the world industry has developed very
fast depending on the need of voice service, customers work have been
extended greatly. Now the basic munication needs has been fulfilled,
while the driving effect of voice service has weakened gradually, the
value-added service has made a figure and e the new engine of industry
developing.
In China, with the opening of market, petition in
industry has e drastic. As the leading service provider,
Shanghai has been faced petition of overseas service
provider besides the Shanghai , com and Shanghai
Mobile. Among the every service, Shanghai endures the
petition pressure. As the main service, the fixed telephone
service has developed slowly, native and long-distance service has been
divided by petitors. After the Shanghai had been listed in HK
Exchange and NASDAQ Exchange, the capital market outside and the
decision-maker have been strict with the performance and profit assessment
of the enterprise. In this environment, the value-added se