文档介绍：中南民族大学
硕士学位论文
武陵山区旅游产业竞争力研究
姓名:刘颖
申请学位级别:硕士
专业:企业管理
指导教师:李俊杰
20090501
中南民族大学硕士学位论文
摘要
随着我的不断提高,旅游已渐渐成为人们重要的生
活和休闲方式之一。而区域旅游竞争力研究作为现代旅游研究的前沿领域,自 20 世纪 80 年代
以来一直是国内外旅游学界的热门话题。近年来,随着我国旅游业的高速发展,各地旅游投资
增长迅速,区域之间旅游业竞争日益激烈,有关区域旅游竞争力的研究受到学术界的广泛关注。
武陵山区旅游资源丰富,但多数地区资金不足、服务设施差、人力资源落后、旅游产业之间不
协调等因素,资源优势未能转化为产业优势。为提高武陵山区旅游综合竞争力,找到武陵山区
旅游竞争力的突破点,文章对武陵山区旅游竞争力进行了探讨。
本文在收集相关统计资料的基础上,吸收前人已有研究成果,参考世界旅行与旅游委员会发
布的竞争力指示器,并以区域经济学、竞争力理论、旅游学等为理论依据,着重运用波特的竞
争力钻石模型中的 6 个因素分析法, 对张家界、凤凰和乌江画廊等 8 个典型的武陵山区旅游景
点进行了实证分析,得出了武陵山区旅游综合竞争力的基本情况,深入探讨了武陵山区的旅游竞
争力整体实力,最后提出针对性的战略对策,以期培养旅游竞争优势,提升武陵山区旅游业竞
争力,实现武陵山区旅游经济的崛起和旅游业的快速发展。
关键词:武陵山区; 旅游产业;竞争力
I
武陵山区旅游产业竞争力研究
Abstract
With the sustained and steady economic growth and the continuous improvement of people’s
living standards , tourism has gradually e an important way of life and one of leisure .Since the
20th century 80’s domestic and foreign tourism has been a hot topic for academics , petiveness
of regional tourism and research as the forefront of the modern field of tourism research . In recent
years , with petitiveness of China’s tourism industry , high-speed development , and travek
around the rapid growth of investment , the region between the petitive tourism
industry , the region between the petitiveness of the extensive attention by the
munity . Wuling mountainous area are rich in tourist resources , but most areas of
insufficient funds , poor facilities ,human resources behind , the tourism industry and other factors
between the lack of co-ordination m resource advantage has not been translated into advantage for the
industry , resulting in the Wuling moutain tourism petitive . To improve the overall
competitiveness of Wuling mountain tourism and find Wuling petitiveness of the
breakthrough point , the article on petitiveness of Wuling mountain tourism were discussed .
In this paper , I will col