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国内在线教育的商业模式探析论文.pdf

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国内在线教育的商业模式探析论文.pdf

上传人:w3332654 2016/3/22 文件大小:0 KB

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国内在线教育的商业模式探析论文.pdf

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文档介绍:ABSTRACT Inrecent years,E-learning has e the rapid d evelopment and mobile ,education and the with depth and e a hot area ofeducational innovation and S paper willbe from 2007 to2014(until August st)to get E-learning prod uctfinancing as the key research object,has conducted the research and the analysis tothe domestic online education and the development ofthe ndustry and business model. The thesis ismainly divided intosixparts:(one)the introduction,mainl Y discussed theresearch background,the research present situation,part ofthe research purpose and significance,research method,and adopts the methods ofliterature research,investigation and case analysis study.(tw O)overview ofthe development ofindustry ofdomestic online education,O nline education mainly frOm the online education develo pment,industry development status and industry financing are analyzed.(th ree)classification ofdomestic E—learning analysis,the domestic online educ ation isdivided intoearly,K12,higher education,vocational education and anguage learning infiveareas,and from every fieldofdefinitionand curre ntsituation ofthe development,financing characteristics and financing to summarize fouraspects tocarry on the detailed out the differences between thevarious fieldsinthe products and bi ned with the specific case summary ofthe characteristics offieldiseasy Oobtain financing products.(four)the analysis ofdomestic E-learning indust ry the perspective ofthe industrial chain ofthe analysis ofthe characteristics and types ofcontent providers,platform providers and tech nology providers.(five)the analysis ofdomestic E—learning profit model,in 万方数据 view ofthe current situation ofE—learning bining the concrete case,three profit bing theindustry mainstream already exist,:P ay model,platform mode and freemode.(six)the characteristics ofE—learni ng and thetrend ofthe domestic business model,of the five areas abov eeducation online