文档介绍：10 Ways to Improve Customer Loyalty
by Lori Greenwell,
Manager of munications for American Business Advisors, Inc.
Customer satisfaction is not enough to ensure repeat business. Satisfied customers jump
ship every day, and the reasons are not always what you might think. According to
Michael LeBoeuf, ., author of How to Win Customers and Keep them for Life, 68%
of customers are lost due to indifference. Indifferent customers are a result of pure
neglect.
Customer acquisition cost, the dollar value required to gain new business, is high. It is six
to ten times higher for new customers than for repeat business. How can you increase
customer retention?
Changing customer neglect into customer satisfaction, then customer satisfaction into
customer loyalty, is critical. Loyal customers are the best marketing in town. It doesn’t
happen by magic, but it isn’t as difficult as it may seem. Improving customer loyalty will
shine as a marketing tool, while at the same time improve delivery of your service or
products.
This list of ten items will help you focus on your customers. If you are like most
companies, you already practice some of these things some of the time. The idea is to
keep reminding yourself and every member of pany how important it is to do
these things all of the time. Whether your business is small or large, or sells products or
services, these ite