文档介绍：淮阴工学院毕业论文作者:学号: 系(院):专业:题目: TCL 股份有限公司企业文化现状研究指导者: (姓名)( 专业技术职务) 评阅者: (姓名)( 专业技术职务) 2013 年5月毕业论文中文摘要在经济高速发展的今天,公司硬件的较量已经逐渐开始淡化,21世纪企业竞争的核心将在于企业文化。企业文化能使企业保持长久的竞争力,优良的企业文化对企业员工、企业本身来说都是一笔巨大的无形资产。中国加入 WTO 后,提高企业的核心竞争力是我国企业的当务之急,企业文化作为构筑和提高组织核心竞争力的重要手段得到了越来越多的肯定和认同,如何建设企业文化,树起企业文化建设的一面旗帜,提升企业竞争力已成为行业关注的话题。二十一世纪是一个充满挑战的世纪,企业之间的竞争实际上就是企业文化的竞争,企业文化竞争力也将成为企业的第一竞争力。企业要实现健康、快速和可持续发展,必须构建和运用其特有的核心竞争力,而这种核心竞争力则根植于企业文化中。一家企业如果离开企业文化,对内将难以形成员工的凝聚力,对外则难以形成企业的竞争力。因此,构建独特而优秀的企业文化对于企业的生存和发展是至关重要的。本文通过对企业文化理论进行的阐述,介绍了企业文化的定义、内容和结构, 说明了企业文化的重要作用和功能。通过对 TCL 企业文化的现状进行研究和分析, 指出了其企业文化中存在的不足及其以后企业文化发展的策略。最后,本文对 TCL 新型企业文化的塑造进行了具体分析,并指出了 TCL 新型企业文化实施的具体措施。关键词企业文化企业文化建设文化竞争核心竞争力新型文化毕业论文外文摘要 Title The Research of TCL Group Limited by Share Ltd Corporate Culture Present Situation Abstract In today's rapid economic development. pany has begun to fade in hardware contest. In the 21st century, the core of petition will lie in the enterprise culture. The enterprise culture can make the enterprise to maintain the long-petitive power. The fine enterprise culture isa huge intangible asset to the enterprise staffs. After China's accession to WTO, improving the petitiveness of enterprises is imperative for the enterprise. The enterprise culture obtains more and more many affirmations and the approval as an important mean of constructing and anizational petencies. How to build corporate culture, tree banner of enterprise culture construction and enhance petitiveness of enterprises has e a topic of concern industry. The 21st century isa century that full of challenges. petitions between enterprises are the corporate petition. The enterprise petitive power will also e the first petitiveness. The enterprise must realize healthy, fast and the sustainable development, must construct and utilize its unique petitive power, but this kind of petitive power is rooted in the enterprise culture. If an enterprise leaves the enterprise culture. It will be difficult to form cohesive staffs for themselves and form peti