文档介绍：超市2011年“端午节”促销策划前言农历五月初五,是我国传统的端午节,又称端阳节,午日节,五月节,艾节,端五,重午,午日,,早在周朝,就有"五月五日,蓄兰而沐",家家户户都悬钟馗像,挂艾叶菖蒲,赛龙舟,吃粽子,饮雄黄酒,游百病,佩香囊,备牲醴。随着端午节的到来,我们为超市的促销时间、目标、主题进行了定位,对促销活动进行了以下四点安排:特价促销活动、赠送促销活动、情感促销活动、爱心捐赠活动。另外,对广告、商品展示、商品广告宣传进行了安排及费用分析,且预算了促销费用,对促销进度做了具体的安排。目录一促销时间·························································································4二促销目标·········································································4三促销主题·············································································4四促销活动安排···················································································4五促销宣传安排···················································································5六促销费用预算···················································································6七促销实施进度安排············································································7八附件································································································8超市2011年“端午节”促销策划报告一、促销时间促销时间定为2011年5月27日至2011年6月9日,共计14天。因为本年端午节为6月6日,这次促销活动将围绕端午节和儿童节做一个促销活动,本次促销活动时间为两周。考虑到双休日因素,本促销活动应从5月27日(星期五)开始。二、促销目标2011年”端午”促销活动的目的是抓住这次绝好的销售时机,使留下世纪联华超市店能在端午这个节日中,通过有效的促销活动使假日营业额比平时增长50%,提升本企业在消费者心目中的形象,增强此超市的市场竞争力。三、促销主题主题:“食粽思贤,情浓端午”表现:1、端午节是中国传统节日,是为了纪念“屈原”这位贤人,因此用“食粽思贤”来表示。2、主题旨在端午期间,世纪联华超市是以“大酬宾”与消费者共庆佳节。四、促销活动安排(一)特价促销活动在促销期内,粽子和其节日相关商品(如黄酒,冷冻食品,饮料等食品,透明皂,沐浴液,杀虫水,蚊香等用品)均有特价