文档介绍：哈尔滨商业大学德强商务学院毕业论文(设计) 毕业论文题目锐捷网络公司品牌营销策略研究指导教师李敬波学生姓名刘达二O 一一年五月三十一日哈尔滨商业大学德强商务学院毕业论文(设计) I 锐捷网络公司品牌营销策略研究摘要从二十世纪八十年代至今,全球企业界经历了一个从产品经营到品牌打造、品牌资产价值资本化的品牌资本运营阶段,从而进入了全新的品牌竞争时代。因而研究企业的品牌营销策略具有十分重大的现实意义。本文通过对锐捷网络公司的经营状况分析,确定了品牌经营策略,为公司长期发展的提出了具体的措施和思路。在本文对锐捷网络公司品牌营销策略研究过程中,主要涉及了品牌相关属性、数据通讯行业国际和国内背景状况、锐捷公司经营状况、锐捷公司实施品牌营销策略的必要性和 SWOT 分析,这些分析为锐捷网络公司实施品牌营销策略提出的一些具体策略奠定了理论和事实基础。提出了锐捷网络公司实施品牌营销战略存在的问题及具体应对策略,并给出结论。关键词: 锐捷网络;品牌;营销策略哈尔滨商业大学德强商务学院毕业论文(设计) II The Research on Brand Marketing Strategy of Ruijie pany Abstract From 1980s till now, most industry entrepreneurs around world go through a long evolvement period which from production management to branding management, and latter go further asa new brand petition. Therefore, enterprisebrand market&sales strategy research has been an important topic in current economical through analysis of Ruijie operation, this thesis confirms that brand operation strategy is Ruijie long term strategy and guidance. In this paper, Ruijie brand marketing research process , mainly related to the brand-related attributes, the munications industry, the background of international and domestic situation, pany's operating condition, the number of business in foreign and domestic market analysis, pany's brand marketing strategy to implement .work of panies to implement brand strategy put forward some specific strategies to lay the theoretical and factual foundation. pany proposed the implementation of brand marketing strategy and the specific problems in coping strategies, and give conclusions. Keywords : Ruijie ; Brand ;M arketing strategy 哈尔滨商业大学德强商务学院毕业论文(设计) I 目录摘要..................................................................................................................................... I Abstract ...................................................................................................................................... II 目录...........................................................................................