文档介绍：摄影公司形象系统设计
摘要
21世纪以来,摄影文学因为社会的需要和人们的审美需要,迅猛发展起来。摄影文学是当代现实生活不可缺少的艺术形式。古摄影公司作为全球华人摄影连锁机构,要想在激烈的行业竞争中保持领先优势,就要把目光放得更长远,这就需要树立新的企业形象。
通过对摄影公司的形象调查,发现其视觉识别系统较弱。本文便根据古摄影公司的现状和发展规划,结合企业形象系统设计的相关知识,对其理念识别系统进行了整理和补充,对行为识别系统进行了重新规划,并运用平面设计软件Photoshop、Coreldraw等,对其视觉识别系统进行了重新设计,进而为企业设计出了一整套的适合其发展要求的企业形象系统。
关键词摄影公司,理念识别,行为识别,视觉识别
ABSTRACT
Since the 21st century, photographic literature developped rapidly because the needs of munity and people's aesthetic needs. Photography contemporary l
iterature is indispensable for real-life art form. As a global chain of Chinese institutions, Guphoto art wedding pany in order to stay ahead petition in petitive industry, we should raise our sights and look long-term, which requires setting up a new corporate image.
By investigation of the guphoto’s image, I found that the weaker the visual recognition system. The article is based on Gphoto Co., Ltd. of the status and development plan,arranged and added the concept of mind identity system and re-planning the behavior identity system which union of corporate identity design with the relevant use of Coreldraw,Photoshop and other plane design software,to redesign the corporate visual identity system,and then designed a set of corporate identity system what suitable for its development.
Key words Guphoto Co., Ltd.,Mind Identity,Behavior Identity,Visual Identity
目录
摘要…………………………………………………………………………………………Ⅰ
ABSTRACT…………………………………………………………………………………Ⅱ
1 绪论……………………………………………………………………………………………1
研究背景及意义…………………………………………………………………………1
研究现状及存在问题……………………………………………………………………1
发展趋势……………………………………………………………………………2
本文的研究方法…………………………………………………………………………3
本文的研究内容和思路…………………………………………………………………3
2 古摄影公司导入CI的程序………………………………………………………4
……………………………………………………………………………4
确定MI、BI和VI……………………………………………………………………4
实施阶段……………………………………………………………………………4
本章小结……………………………………………………………………………4
3古摄影公司调研与分析………………………………………………………………5
古摄影公司概况……………………………………………………………